About this blog

First, this blog is horribly out of date. There is still some great content on it, but it could most certainly stand for an update. Like many of you I have a job. I also have a busy family life and also run a non-profit. I started this blog five years ago to get acquainted with the industry. I’ve since evolved to become a cannabis marketing and branding expert.

About me

Claire Grusin Kaufmann, MBA, is a nationally-known cannabis business and marketing strategist. She has served as the Director of Business Marketing for Groundworks Industries, the NW Regional Director for BDS Analytics, the Director of Marketing and Sales for HiFi Farms and a lead Sales Analyst for the famed Harborside Health Center in Oakland.  Claire has also recently served on the OLCC Recreational Marijuana Business Council. Her take on the future trends of the cannabis industry, and the questions facing marketers and entrepreneurs are sought out by national and international media, cannabis industry leaders, and key players in the traditional marketing world. Claire is also the co-founder of Jewish drug policy org, Le’Or. Funded in part by David Bronner of Dr. Bronner’s Magic Soaps, Le’Or works to engage the Jewish community around the issues of marijuana legalization, drug policy reform and prison reform.

Claire holds a Master’s in Business Administration from the Graziadio School of Management at Pepperdine University, where she focused on brand marketing and development. She’s worked in marketing and branding for more than a dozen years and has experience at start-ups, manufacturing companies, global nonprofits and with select consulting clients.

Claire lives in Portland, Oregon with her three wonderful but draining children. She teaches Zumba for fun and loves to travel.

On Twitter @rebrandingcanna
On Instagram @claire_ify_this

Recent Press

Feb 8, 2017 – Civilized – A lot of us are Flying Blind
October 25, 2016 – Oregon Business Magazine – Can Oregon Become the Pot Capitol of the World?
July 22, 2016 – The Oregonian – Marijuana as a sex aid? Pot sellers hope so
April 14, 2016 – Jewish Standard – New Seder Makes Hash Of Haggadah
March 25, 2016 – The Cannabist – Your New Passover Tradition; How to Elevate Your Seder with Cannabis
Feb 29, 2016 – The New Yorker – “The Meetup” – Featuring David Bronner, Diane Goldstein, Ethan Nadelmann, Adam Eidinger, Rick Doblin and Claire Kaufmann
Jan 2, 2016 – The Weed Blog – Company Claims to Produce First Kosher Marijuana
June 23, 2015 – The Toronto Star – Celebrity buzz: Name brand marijuana hits the mainstream
June 18, 2015 – JWeekly.com – L.A.’s reigning ‘queen of cannabis’ is a pot ‘doctor’ to the stars
June 23, 2015 – The Toronto Star – Celebrity buzz: Name brand marijuana hits the mainstream


April 14, 2015 – JTA – At Cannabis Seder, Bob Marley tunes and a blessing over the weed
April 6, 2015 – MarijuanaPolitics.com – Le’Or Cannabis Seder for a New Drug Peace
March 18, 2015 – French RadioNova – PORTLAND, LA LÉGALISATION DU COOL
February 9, 2015 – JTA – Le’Or Aims to Put Marijuana on the Jewish Progressive Agenda
February 21, 2015 – Vice.com – Kosher Medical Marijuana Finds Its Way to New York
October 28, 2014 – Vox.com – Branding marijuana: How one company wants to refine a multibillion-dollar industry
October 9, 2014 – The Associated Press – Colorado marijuana stores roll out the ‘Rookie Cookie’ for pot newbies


5 Responses to About

  1. stonedgirls says:

    Nice blog thanks for share this !!!

  2. Paul Clark says:

    Hi Claire,
    I am really interested in following your blog… but can’t see where to subscribe! Please let me know how to subscribe! Thank you,


  3. Daryl says:

    Nice Blog Claire, the industry is already massive and still in it’s infancy. Last I heard was 20 Billion by 2020. Staggering numbers but I still think this is just scratching the surface. That doesn’t account for hemp either. I think they know the power shift is coming and cannabis will revive the middle class.

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