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“We’ll Be Fine”… But who is “we?”; On Sessions’ Appointment and MJBiz Con 2016

Nov 21 • 2273 Views • 5 Comments on “We’ll Be Fine”… But who is “we?”; On Sessions’ Appointment and MJBiz Con 2016

November 20, 2016 | By Claire Kaufmann | Rebrandingcannabis.com This year’s MJ BizCon was most certainly the industry’s biggest event ever. From Maine to Florida,...

Do Consumers Care About “Environmentally Responsible” Cannabis? A Landmark Study Says a Definitive “Yes,” But What Does That Mean?

June 2, 2016 | By Claire Kaufmann What’s behind the search for a “natural high?” Earlier last week I received a working...

Jun 2 • 1903 Views

Do Celebrity Marijuana Brands Matter? Snoop Dogg Launches Ground-breaking Marijuana Brand: “Leafs by Snoop”

By Claire Kaufmann | October 10, 2015 | Rebrandingcannabis.com Recently the Cannabist announced that Snoop Dogg launched his exclusive...

Nov 11 • 2047 Views

The Marijuana Marketing Company That is About to Change Everything: An Interview with BDS Analytics Founder, Roy Bingham

By Claire Kaufmann | August 18, 2015 Roy Bingham – Co-founder of BDS Analytics In summary, Roy Bingham is the real deal, and our...

Aug 19 • 2928 Views

My Latest Project: How “High-End” Consumptive Events are Changing the Perception of Cannabis

By Claire Kaufmann | April 10, 2015 If anyone reads this blog, (and I know there are like ten of you,) and you wonder where I have been for...

Apr 10 • 2402 Views

From JTA: Le’Or (Co-founded by Rebrandingcannabis’ Claire Kaufmann) aims to put marijuana legalization on the Jewish agenda | By...

 By Rebecca Spence | February 9, 2015 12:57pm Le’Or aims to put marijuana legalization on the Jewish agenda (JTA) — “You know,...

Feb 10 • 3241 Views

A Rebrandingcannabis.com Exclusive: An Interview with the Public Health Brains Behind Colorado’s Revolutionary Marijuana Education Campaign, “Good to...

January 27, 2015 | By Claire Kaufmann | Rebrandingcannabis.com Earlier this week I was lucky enough to interview Ali Maffey, one of the...

Jan 28 • 3020 Views

A Rebrandingcannabis.com Exclusive: Discussing the future of cannabis marketing, with Leafly Co-Founder Cy Scott

November 12, 2014 | By Claire Kaufmann | Rebrandingcannabis.com Cy Scott is a Co-Founder of Leafly.com  As someone really interested in...

Nov 12 • 12379 Views

Leafly Places Nation’s First Consumer Cannabis Advertisement in The New York Times

By: Rebecca Kelley 8/2/2014 A cannabis company running an ad in The New York Times would be unimaginable just two or three years ago, but...

Oct 15 • 2518 Views

Market Insights Market Insights

Featured in StreetFightMag – Location Data About Legal Cannabis Reveals Shifts in Consumer Behavior

Apr 20 • 444 Views • No Comments on Featured in StreetFightMag – Location Data About Legal Cannabis Reveals Shifts in Consumer Behavior

I was lucky enough to be featured in this recent cannabis data article. By JOAO-PIERRE RUTH | April 20, 2017 Another 4/20 is upon us and as cannabis patrons prepare to...

Holidays were Ho-Hum for Oregon Cannabis: Market slow down effected Dec more than any other month

(The opinions expressed in this post are solely my own.) By Claire Kaufmann | February 27, 2017 Yes, we all know that...

Feb 27 • 601 Views

2016 Oregon Cannabis Market Synopsis – Top Selling Categories, Biggest Opportunities Ahead, Consumer Preferences

By Claire Kaufmann | February 20, 2017 Last year, the legal cannabis industry in the United States grossed $5.8 billion...

Feb 27 • 717 Views

Even With Recent Changes Oregon’s Cannabis Industry is Drowning in New Testing Regs; State Only Sees Upside...

By Claire Kaufmann | Rebrandingcannabis.com | December 14, 2016 Last week, BDS Analytics released some compelling new...

Dec 14 • 903 Views

“We’ll Be Fine”… But who is “we?”; On Sessions’ Appointment and MJBiz Con 2016

November 20, 2016 | By Claire Kaufmann | Rebrandingcannabis.com This year’s MJ BizCon was most certainly the...

Nov 21 • 2273 Views

Do Consumers Care About “Environmentally Responsible” Cannabis? A Landmark Study Says a Definitive “Yes,” But What Does...

June 2, 2016 | By Claire Kaufmann What’s behind the search for a “natural high?” Earlier last week I...

Jun 2 • 1903 Views

Pre-Rolled Joints: Why this Marijuana Product Category is Poised for Exponential Growth; or Why Nostalgia Sells

By Claire Kaufmann | April 4, 2016 If you walk into a dispensary it doesn’t take a genius to tell that pre-rolled...

Apr 5 • 3423 Views

“High, Low & Go”: The Emergence of Cannabis Consumer Segments

By Claire Kaufmann | April 5, 2016 For the past six months now I have been fortunate enough to spend my time working...

Apr 5 • 2010 Views

Marijuana Storage: One of the Next Big Opportunities in the Cannabis Industry

By Claire Kaufmann | June 30, 2015 As I sit here before you, less than twenty-four hours before legalization comes to...

Jul 1 • 3643 Views

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From AdAge: “On the First 4/20 of the Trump Administration, Cannabis Marketing Faces New Disapproval”

May 10 • 409 Views • No Comments on From AdAge: “On the First 4/20 of the Trump Administration, Cannabis Marketing Faces New Disapproval”

By Kate Kaye. Published on April 20, 2017 April 20, or 4/20 — the unofficial cannabis culture holiday — is here, meaning that plenty of pot jokes will surely...

‘In the Weeds’ Episode 13 – Rock Band “Portugal. The Man” Launches New Single “Feel It Still” With Custom...

By Claire Kaufmann | May 9, 2017 | Rebrandingcannabis.com One of my favorite shows to date! I feel so fortunate that I get the opportunity...

May 9 • 412 Views

Featured Author: Exactly Why is Vaping So Popular? Michael Jacobs of GotVape.com Explains Why…

By Michael Jacbos | March 16, 2017 | GotVape.com Vaporizers have come a long way since their introduction in the 15th century. The first...

Mar 16 • 544 Views

From The New York Times: High Times and Agency Unite to Sell Marijuana to Mainstream

By Matt Krupnick | May 1, 2016 | The New York Times MARIJUANA advocates are teaming up with Madison Avenue to try to make pot palatable to...

May 2 • 1205 Views

From Forbes: The U.S. Legal Marijuana Market is Expected to Generate over 7 Billion in 2016 – Report

April 19, 2016 | From Forbes.com | By Katie Sola The size of the market for legal marijuana in the United States is projected to grow to...

Apr 19 • 1304 Views

From The Atlantic: The Art of Marketing Marijuana

From The Atlantic | April 18, 2016 | By Vauhini Vara The Art of Marketing Marijuana How to make pot seem as all-American as an ice-cold...

Apr 18 • 1045 Views

Modern Marijuana Design Modern Marijuana Design

The Marijuana Marketing Company That is About to Change Everything: An Interview with BDS Analytics Founder, Roy Bingham

Aug 19 • 2928 Views • 1 Comment on The Marijuana Marketing Company That is About to Change Everything: An Interview with BDS Analytics Founder, Roy Bingham

By Claire Kaufmann | August 18, 2015 Roy Bingham – Co-founder of BDS Analytics In summary, Roy Bingham is the real deal, and our industry should consider itself...

Cannabis Basics and Apothecanna: Two Excellent Examples of Topical Cannabis Brands

By Claire Kaufmann | April 21, 2015 Topical products, I believe, are one of the most underrated and most undervalued...

Apr 20 • 3022 Views

Seattle’s “Solstice Grown” Launches First-Ever Superbowl Cannabis Product: “The 12th Pack”

From Sporting News | By Steven J. Gaither Perform Media | January 30, 2015 In addition to being the biggest athletic...

Feb 3 • 2722 Views

Solstice Grown: A Pioneer in Packaging and Product Development #modernmarijuana

January 12, 2014 | By Claire Kaufmann Unless you’ve been hiding under a rock somewhere, by now you’ve probably...

Jan 12 • 7608 Views

Leafly Places Nation’s First Consumer Cannabis Advertisement in The New York Times

By: Rebecca Kelley 8/2/2014 A cannabis company running an ad in The New York Times would be unimaginable just two or...

Oct 15 • 2518 Views

The suits have officially arrived: B2B brand Viridian Sciences brings SAP to Cannabis. Viridian is corporate, tailored,...

By Claire Kaufmann | October 15, 2014 Last month I attended the International Cannabis Business Conference in my...

Oct 15 • 9221 Views