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‘In the Weeds’ Episode 9: 420 Special! How to Optimize Your Sales on 420 – For Dispensaries and Brands

Apr 3 • 65 Views • No Comments on ‘In the Weeds’ Episode 9: 420 Special! How to Optimize Your Sales on 420 – For Dispensaries and Brands

By Claire Kaufmann | April 3, 2017 This week’s podcast promises to be our most informative yet.  As we all know in the cannabis industry, our Christmas comes in...

Holidays were Ho-Hum for Oregon Cannabis: Market slow down effected Dec more than any other month

(The opinions expressed in this post are solely my own.) By Claire Kaufmann | February 27, 2017 Yes, we all know that Q4 was a brutal month...

Feb 27 • 228 Views

Even With Recent Changes Oregon’s Cannabis Industry is Drowning in New Testing Regs; State Only Sees Upside – For...

By Claire Kaufmann | Rebrandingcannabis.com | December 14, 2016 Last week, BDS Analytics released some compelling new Oregon cannabis...

Dec 14 • 361 Views

“We’ll Be Fine”… But who is “we?”; On Sessions’ Appointment and MJBiz Con 2016

November 20, 2016 | By Claire Kaufmann | Rebrandingcannabis.com This year’s MJ BizCon was most certainly the industry’s biggest event...

Nov 21 • 1760 Views

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Featured in StreetFightMag – Location Data About Legal Cannabis Reveals Shifts in Consumer Behavior

Apr 20 • 28 Views • No Comments on Featured in StreetFightMag – Location Data About Legal Cannabis Reveals Shifts in Consumer Behavior

I was lucky enough to be featured in this recent cannabis data article. By JOAO-PIERRE RUTH | April 20, 2017 Another 4/20 is upon us and as cannabis patrons prepare to...

‘In the Weeds’ Episode 6: Go Inside a Cannabis Compounding Pharmacy – Featuring Brie Malarkey, Founder of...

On today’s show we get to know Brie Malarkey, founder of Breeze Botanicals.  Breeze Botanicals is a successful...

Mar 13 • 185 Views

In the Weeds Episode 5: Real Cannabis Consumer Research Studying Starting – Featuring Linda Gilbert

On today’s show we yak with Linda Gilbert, Director of Cannabis Consumer Research at BDS Analytics. BDS Analytics...

Mar 7 • 163 Views

2016 Oregon Cannabis Market Synopsis – Top Selling Categories, Biggest Opportunities Ahead, Consumer Preferences

By Claire Kaufmann | February 20, 2017 Last year, the legal cannabis industry in the United States grossed $5.8 billion...

Feb 27 • 228 Views

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"In the Weeds" - Cannabis TrendWatch Podcast

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Featured Author: Exactly Why is Vaping So Popular? Michael Jacobs of GotVape.com Explains Why…

Mar 16 • 145 Views • No Comments on Featured Author: Exactly Why is Vaping So Popular? Michael Jacobs of GotVape.com Explains Why…

By Michael Jacbos | March 16, 2017 | GotVape.com Vaporizers have come a long way since their introduction in the 15th century. The first real vaporizer was invented by...

From The New York Times: High Times and Agency Unite to Sell Marijuana to Mainstream

By Matt Krupnick | May 1, 2016 | The New York Times MARIJUANA advocates are teaming up with Madison Avenue to try to make pot palatable to...

May 2 • 808 Views

From Forbes: The U.S. Legal Marijuana Market is Expected to Generate over 7 Billion in 2016 – Report

April 19, 2016 | From Forbes.com | By Katie Sola The size of the market for legal marijuana in the United States is projected to grow to...

Apr 19 • 812 Views

From The Atlantic: The Art of Marketing Marijuana

From The Atlantic | April 18, 2016 | By Vauhini Vara The Art of Marketing Marijuana How to make pot seem as all-American as an ice-cold...

Apr 18 • 699 Views

From Slate: Enough With the Pot Leaves. Marijuana Branding Needs a Makeover

From Slate.com | April 18, 2016 I couldn’t agree more. Data and brilliant insights? This is my jam. James I. Bowie is a sociologist...

Apr 18 • 683 Views

From MarijuanaPolitics.com: “Inside Scoop: Top 6 Marijuana Branding Tips from Andi Bixel of Drip Ice Cream”

This article was republished from marijuanapolitics.com, one the top sites in Oregon for cannabis industry news.  I agree with everything...

Nov 20 • 1000 Views

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The Marijuana Marketing Company That is About to Change Everything: An Interview with BDS Analytics Founder, Roy Bingham

Aug 19 • 2286 Views • 1 Comment on The Marijuana Marketing Company That is About to Change Everything: An Interview with BDS Analytics Founder, Roy Bingham

By Claire Kaufmann | August 18, 2015 Roy Bingham – Co-founder of BDS Analytics In summary, Roy Bingham is the real deal, and our industry should consider itself...

Cannabis Basics and Apothecanna: Two Excellent Examples of Topical Cannabis Brands

By Claire Kaufmann | April 21, 2015 Topical products, I believe, are one of the most underrated and most undervalued...

Apr 20 • 2585 Views

Seattle’s “Solstice Grown” Launches First-Ever Superbowl Cannabis Product: “The 12th Pack”

From Sporting News | By Steven J. Gaither Perform Media | January 30, 2015 In addition to being the biggest athletic...

Feb 3 • 2295 Views

Solstice Grown: A Pioneer in Packaging and Product Development #modernmarijuana

January 12, 2014 | By Claire Kaufmann Unless you’ve been hiding under a rock somewhere, by now you’ve probably...

Jan 12 • 6609 Views

Leafly Places Nation’s First Consumer Cannabis Advertisement in The New York Times

By: Rebecca Kelley 8/2/2014 A cannabis company running an ad in The New York Times would be unimaginable just two or...

Oct 15 • 2154 Views

The suits have officially arrived: B2B brand Viridian Sciences brings SAP to Cannabis. Viridian is corporate, tailored,...

By Claire Kaufmann | October 15, 2014 Last month I attended the International Cannabis Business Conference in my...

Oct 15 • 8617 Views