'In the Weeds' 'In the Weeds'

‘In the Weeds’ Episode 12: Marijuana Tourism – Featuring Jeremy Bamford, Founder of PotGuide

Today on ‘In the Weeds’ we get to know Jeremy Bamford, founder of PotGuide, the internet’s most popular site for cannabis...

May 2 • 61 Views

Women Cannabis Market Research; ‘In the Weeds’ Episode 11 – Purchase drivers, cost research and more…

On this week’s podcast we yak with Terri Nopp, founder of Happy Parties, about the unique needs and preferences of the woman cannabis...

May 1 • 90 Views

‘In the Weeds’ Episode 9: 420 Special! How to Optimize Your Sales on 420 – For Dispensaries and Brands

By Claire Kaufmann | April 3, 2017 This week’s podcast promises to be our most informative yet.  As we all know in the cannabis...

Apr 3 • 123 Views

‘In the Weeds’ Episode 6: Go Inside a Cannabis Compounding Pharmacy – Featuring Brie Malarkey, Founder of Breeze Botanicals

On today’s show we get to know Brie Malarkey, founder of Breeze Botanicals.  Breeze Botanicals is a successful chain of dispensaries...

Mar 13 • 254 Views

In the Weeds Episode 5: Real Cannabis Consumer Research Studying Starting – Featuring Linda Gilbert

On today’s show we yak with Linda Gilbert, Director of Cannabis Consumer Research at BDS Analytics. BDS Analytics Consumer...

Mar 7 • 231 Views

In the Weeds Episode 4: Lucid Mood Founder, Charles Jones

On today’s show we talk with Charles Jones, Founder of Lucid Mood, about the trend of “mood” inducing products. Listen to...

Mar 2 • 177 Views

In the Weeds Episode 3: Double Bottom Line Cannabis Brands? How MCBA and Marley Natural are Making History

On today’s show we yak with Jesce Horton, Founder of the Minority Cannabis Business Association (MCBA.) The MCBA advocates on behalf...

Feb 14 • 264 Views

In the Weeds Episode 2: Microdosing – Lasting Trend or Flash in the Pan?

Today we get the latest marketing insights on microdosing from two of the industry’s great marketing minds, Jesse Burns of Sweet...

Feb 14 • 232 Views

Market Insights Market Insights

Featured in StreetFightMag – Location Data About Legal Cannabis Reveals Shifts in Consumer Behavior

Apr 20 • 114 Views • No Comments on Featured in StreetFightMag – Location Data About Legal Cannabis Reveals Shifts in Consumer Behavior

I was lucky enough to be featured in this recent cannabis data article. By JOAO-PIERRE RUTH | April 20, 2017 Another 4/20 is upon us and as cannabis patrons prepare to...

Holidays were Ho-Hum for Oregon Cannabis: Market slow down effected Dec more than any other month

(The opinions expressed in this post are solely my own.) By Claire Kaufmann | February 27, 2017 Yes, we all know that...

Feb 27 • 292 Views

2016 Oregon Cannabis Market Synopsis – Top Selling Categories, Biggest Opportunities Ahead, Consumer Preferences

By Claire Kaufmann | February 20, 2017 Last year, the legal cannabis industry in the United States grossed $5.8 billion...

Feb 27 • 340 Views

Even With Recent Changes Oregon’s Cannabis Industry is Drowning in New Testing Regs; State Only Sees Upside...

By Claire Kaufmann | Rebrandingcannabis.com | December 14, 2016 Last week, BDS Analytics released some compelling new...

Dec 14 • 458 Views

“We’ll Be Fine”… But who is “we?”; On Sessions’ Appointment and MJBiz Con 2016

November 20, 2016 | By Claire Kaufmann | Rebrandingcannabis.com This year’s MJ BizCon was most certainly the...

Nov 21 • 1844 Views

Do Consumers Care About “Environmentally Responsible” Cannabis? A Landmark Study Says a Definitive “Yes,” But What Does...

June 2, 2016 | By Claire Kaufmann What’s behind the search for a “natural high?” Earlier last week I...

Jun 2 • 1202 Views

Pre-Rolled Joints: Why this Marijuana Product Category is Poised for Exponential Growth; or Why Nostalgia Sells

By Claire Kaufmann | April 4, 2016 If you walk into a dispensary it doesn’t take a genius to tell that pre-rolled...

Apr 5 • 2444 Views

“High, Low & Go”: The Emergence of Cannabis Consumer Segments

By Claire Kaufmann | April 5, 2016 For the past six months now I have been fortunate enough to spend my time working...

Apr 5 • 1518 Views

Marijuana Storage: One of the Next Big Opportunities in the Cannabis Industry

By Claire Kaufmann | June 30, 2015 As I sit here before you, less than twenty-four hours before legalization comes to...

Jul 1 • 3184 Views

Other News

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From AdAge: “On the First 4/20 of the Trump Administration, Cannabis Marketing Faces New Disapproval”

May 10 • 47 Views • No Comments on From AdAge: “On the First 4/20 of the Trump Administration, Cannabis Marketing Faces New Disapproval”

By Kate Kaye. Published on April 20, 2017 April 20, or 4/20 — the unofficial cannabis culture holiday — is here, meaning that plenty of pot jokes will surely...

‘In the Weeds’ Episode 13 – Rock Band “Portugal. The Man” Launches New Single “Feel It Still” With Custom...

By Claire Kaufmann | May 9, 2017 | Rebrandingcannabis.com One of my favorite shows to date! I feel so fortunate that I get the opportunity...

May 9 • 77 Views

Featured Author: Exactly Why is Vaping So Popular? Michael Jacobs of GotVape.com Explains Why…

By Michael Jacbos | March 16, 2017 | GotVape.com Vaporizers have come a long way since their introduction in the 15th century. The first...

Mar 16 • 214 Views

From The New York Times: High Times and Agency Unite to Sell Marijuana to Mainstream

By Matt Krupnick | May 1, 2016 | The New York Times MARIJUANA advocates are teaming up with Madison Avenue to try to make pot palatable to...

May 2 • 873 Views

From Forbes: The U.S. Legal Marijuana Market is Expected to Generate over 7 Billion in 2016 – Report

April 19, 2016 | From Forbes.com | By Katie Sola The size of the market for legal marijuana in the United States is projected to grow to...

Apr 19 • 891 Views

From The Atlantic: The Art of Marketing Marijuana

From The Atlantic | April 18, 2016 | By Vauhini Vara The Art of Marketing Marijuana How to make pot seem as all-American as an ice-cold...

Apr 18 • 756 Views

Modern Marijuana Design Modern Marijuana Design

The Marijuana Marketing Company That is About to Change Everything: An Interview with BDS Analytics Founder, Roy Bingham

Aug 19 • 2408 Views • 1 Comment on The Marijuana Marketing Company That is About to Change Everything: An Interview with BDS Analytics Founder, Roy Bingham

By Claire Kaufmann | August 18, 2015 Roy Bingham – Co-founder of BDS Analytics In summary, Roy Bingham is the real deal, and our industry should consider itself...

Cannabis Basics and Apothecanna: Two Excellent Examples of Topical Cannabis Brands

By Claire Kaufmann | April 21, 2015 Topical products, I believe, are one of the most underrated and most undervalued...

Apr 20 • 2656 Views

Seattle’s “Solstice Grown” Launches First-Ever Superbowl Cannabis Product: “The 12th Pack”

From Sporting News | By Steven J. Gaither Perform Media | January 30, 2015 In addition to being the biggest athletic...

Feb 3 • 2364 Views

Solstice Grown: A Pioneer in Packaging and Product Development #modernmarijuana

January 12, 2014 | By Claire Kaufmann Unless you’ve been hiding under a rock somewhere, by now you’ve probably...

Jan 12 • 6785 Views

Leafly Places Nation’s First Consumer Cannabis Advertisement in The New York Times

By: Rebecca Kelley 8/2/2014 A cannabis company running an ad in The New York Times would be unimaginable just two or...

Oct 15 • 2218 Views

The suits have officially arrived: B2B brand Viridian Sciences brings SAP to Cannabis. Viridian is corporate, tailored,...

By Claire Kaufmann | October 15, 2014 Last month I attended the International Cannabis Business Conference in my...

Oct 15 • 8718 Views