(At Travel Portland) “Put a Beard on It!” Social Media App – Creative Direction, Production, Social Media

Jun 9 • Portfolio • 675 Views • No Comments on (At Travel Portland) “Put a Beard on It!” Social Media App – Creative Direction, Production, Social Media

Social Media Application | Creative Direction | Production –

“Put a Beard on It!” was a simple app developed for Travel Portland’s Christmas card.  Playing off the popularity of the phrase, “Put a Bird On It” from Portlandia, “Put a Beard On It,”allowed any user to upload a photo and add beards to it, as well as Christmas hats and, of course, birds.

At Travel Portland: Put A Beard On It - A simple app where you upload your photo and then add beards and of course birds.

 

With a little bit of promotion on the company’s social media page, the app took off around the city.  Even Mayor Sam Adams and the new baby elephant at the zoo got in on the action:

Even the elephant at the zoo got a hat, and mayor Sam Adams, too!

 

The email received double the open rate of past holiday email campaigns!

Put a Beard On It was sent out as Travel Portland's annual Christmas card.

Put a Beard On It was sent out as Travel Portland’s annual Christmas card.

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