Founder | Creative Director | Website Designer | Production | Content Development –
After getting a start-up grant from Dr. Bronner’s Magic Soaps, my husband and I launched an organization called Le’Or. Le’Or is the Hebrew word for “to illuminate” and our organization is working to bring the Jewish community together around the issue of marijuana legalization and the drug war. I found the URL Illuminating.us and realized the logo had to reflect “lighting up” something without being too obvious. I found this lamed in an Arabic font, interestingly enough, and I thought it was too beautiful to pass up.
This is the logo I ended up with. It is simple and shareable on social media. The illuminating “lamed” makes a great twitter icon.
Shareable graphics bring in famous quotes and our logo.
The website as it stands now. You can see it has to walk the line between intellectual and irreverent.