By Claire Kaufmann | July 26, 2014 | Rebrandingcannabis.com
Just hours ago, The New York Times Editorial Board called for the end of marijuana prohibition. “The federal government should repeal the ban on marijuana…” the Board explains, “the social costs are vast..(and) the evidence is overwhelming that addiction and dependence are relatively minor problems.” This is truly a historic moment. Equally historic are the dynamic graphics the Board chose to use in the article. The article features graphics that evolve with our POV.
With a design that changes the stars of the American flag into pot leaves, The New York Times Editorial Board most certainly intended to cause quite a stir.
The animation along the side of the article seems to give the final punchline to the copy itself:
Repeal Prohibition, it’s the American thing to do.
Equally compelling is their facebook share image that makes the same point. Through words and through imagery the point is clear: Marijuana has tipped. The war is over. It is hurting millions of people and we’ve already decided its a waste of our time and resources. Amen and let’s move on.