New York Times Editorial Board Makes Design History With “Repeal Prohibition, Again”

Jul 27 • Industry News • 10051 Views • 1 Comment on New York Times Editorial Board Makes Design History With “Repeal Prohibition, Again”

By Claire Kaufmann | July 26, 2014 | Rebrandingcannabis.com

Just hours ago, The New York Times Editorial Board  called for the end of marijuana prohibition.  “The federal government should repeal the ban on marijuana…” the Board explains, “the social costs are vast..(and) the evidence is overwhelming that addiction and dependence are relatively minor problems.” This is truly a historic moment. Equally historic are the dynamic graphics the Board chose to use in the article.  The article features graphics that evolve with our POV.

With a design that changes the stars of the American flag into pot leaves, The New York Times Editorial Board most certainly intended to cause quite a stir.

The animation along the side of the article seems to give the final punchline to the copy itself:

Repeal Prohibition, it’s the American thing to do.

newyorktimes_board_top-stars-and-stripes

newyorktimes_board_bottom_leaves_and_stripes

 

 

 

 

 

Equally compelling is their facebook share image that makes the same point.  Through words and through imagery the point is clear: Marijuana has tipped. The war is over. It is hurting millions of people and we’ve already decided its a waste of our time and resources. Amen and let’s move on.safe_image

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One Response to New York Times Editorial Board Makes Design History With “Repeal Prohibition, Again”

  1. […] predict that 14 states are likely to adopt some level of legalization in the next five years. (The New York Times over the weekend even came out in favor of legalization.) They have powerful incentives to do so. […]

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