Located in Washington state, Dama Cannabis Products produces oils, vapor pens, capsules and flower. What I love the most about Dama is that their design is so mature, it looks as if it has already been around for at least a decade. Modern but not minimalist, Dama products look like something you would use everyday. (Dare I say, pharmaceutical?). I love the blue logo, it is such a relief from the sea of green and leaves we see in today’s cannabis marketplace.
Above all else, Dama’s branding is strong because it focuses on the consumer’s needs (i.e. calming vs. pain relieving) and not on the level of THC in the product. It makes me think someone on their team actually came from the CPG world. So much marketing in cannabis is just evolving from ugly to pretty, it is nice to see a brand like Dama being so strategic upfront. Dama Cannabis Products gets it right by highlighting the benefit to the consumer, not the grower of the strain. Finally, a company that gets it. Thank you, Dama Cannabis!