By Claire Kaufmann | July 27, 2014 | Rebrandingcannabis.com
We’ve all seen art like this. In fact, we’ve probably hung it up on our dorm room wall in the past. But, that is really where it belongs.
There is still a place for marijuana art like this, (a very, very small place,) but it really belongs promoting a local stoner event somewhere. This stoner-iffic art is pervasive in the industry and quite frankly, it is holding all of us back. If we want people to think of us as an industry, we need to look like one. There are strict laws that apply to commercial art when it comes to alcohol, tobacco, and the nutritional supplement industry. Why shouldn’t we hold ourselves to a similar standard?
But, don’t call me a hater:). Instead of abandoning the aesthetic completely, consider re-inventing it. Take a look at this “Midnight Cookies” box. I don’t even know if these actually exist, but see how they kept the same “stoner” aesthetic but make it modern and appealing? Yes, it’s not my favorite design aesthetic but it is, in fact, a very vocal part of the market.
So, don’t think you have to abandon your past to make it in today’s cannabis market. Just evolve your design so it attracts a wider array of customers. Find design inspiration here.